If you're a promotional products distributor — whether you work through ASI, SAGE, PPAI, or independently — tin tackers should absolutely be in your catalog. Most promo distributors don't carry them, which means there's a wide open lane for anyone who does. Here's why tin tackers are a great fit for the promotional products industry.
Your Clients Already Want Them
Think about who buys promotional products: breweries, restaurants, beverage companies, hospitality brands, cannabis companies, food brands. Every single one of these industries uses tin tacker signs. They just might not be buying them from a promo distributor — yet.
Most of these clients are ordering tin tackers directly from manufacturers or through sign companies. If you can offer them as part of a bundled promotional package (tin tackers + coasters + tap handles + apparel), you become a one-stop shop.
The Margins Are Solid
Tin tackers have healthy margins for distributors. Wholesale pricing on a standard 18" x 18" tin tacker runs in the $4-6 range per unit at reasonable quantities. End-user pricing typically lands at $8-15 per unit depending on the client and order size. That's a 50-150% markup, which is right in line with or better than most promo products.
Custom die-cut shapes command even higher prices because they feel more premium. A custom-shaped tin tacker is a specialty product, and clients expect to pay accordingly.
Reorder Rates Are High
Here's the thing about tin tackers that makes them a dream promo product: clients reorder them constantly. A brewery that orders tin tackers for one beer will order them for every new release. A restaurant chain that orders them for one location will order for every location. Once a client sees how well tin tackers work, they keep coming back.
This isn't like selling someone a one-time batch of trade show lanyards. Tin tackers are an ongoing marketing tool that brands refresh regularly.
They're Easy to Sell
Tin tackers basically sell themselves. Show a brewery owner a sample and ask "don't you want these for your new IPA?" The answer is almost always yes. The product is tangible, visually impressive, and solves a real need (branded signage for on-premise accounts).
The pitch is simple: premium feel, affordable price, made in the USA, fast turnaround. It's an easy conversation compared to convincing someone they need 500 branded USB drives.
How to Get Started
If you want to add tin tackers to your promotional products lineup, here's what to do:
- Partner with a manufacturer: Find a tin tacker manufacturer (like us) that offers distributor pricing and supports white-label ordering.
- Get samples: Order a sample kit with different shapes and sizes. Nothing sells tin tackers like putting one in someone's hands.
- Target your existing beer and hospitality clients: Start with clients who are already in industries that use tin tackers. Low-hanging fruit.
- Add to your online catalog: List tin tackers alongside your other signage products. Include pricing tiers and shape options.
- Bundle them: Package tin tackers with other bar-related promo items for a complete brewery marketing kit.
The promotional products industry moves billions of dollars a year, and tin tackers are an underserved corner of that market. If you're looking for a product that's easy to sell, has great margins, and generates repeat business, this is it.